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Customer centricity 316


 
Module code GAD 316
Qualification Undergraduate
Faculty Gordon Institute of Business Science
Module content

To create new wealth rather than having a focus on fighting competitors with regards to products and price, an enterprise needs to be truly customer centric. What this means and how to go about strategically transforming an enterprise, business unit, or industry in order to achieve this, is what this module is about. Students will gain understanding of the broad business variables impacting on customer centricity and which should be levered to optimise on customer centricity.
Module credits 9.00
NQF Level 07
Prerequisites No prerequisites.
Contact time 14 contact hours
Department Gordon Institute of Business Science
Period of presentation Semester 1 and Semester 2
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